What Does It Take to Compete in a Flat World

What Does It Take to Compete in a level valet? Published: October 31, 2007 in association@Wharton When Thomas Friedman wrote his popular book, The populace Is Flat, peerless of its central arguments was that geography might soon become history. The proliferation of selective information technology and telecommunications networks has integrated the world in styles that were impossible in the past -- and this has transformed how companies produce and distribute products and services. 1 result of this transformation is the rise of networks of companies that are bound together by means of IT and logistics. How can firms strive for and gain competitive advantage in such an environment? Victor and William Fung, group chairman and managing music director of Hong Kong-based Li & Fung, and Yoram (Jerry) Wind, a professor of marketing at Wharton, dispense with this issue in their new book, Competing in a Flat World: Building Enterprises for a B social clubless World. They freshly spoke with Knowledge@Wharton. An edited transcript follows: A Note to Readers: Knowledge@Wharton and Wharton school day Publishing are pleased to announce a global rival for the best strategies for competing in a matte world. Two prizes will be awarded, one for the best strategies that work and one for the best insights from failures.

For information slightly the competition, click here or go to www.competinginaflatworld.net Knowledge@Wharton: Your book, Competing in a Flat World, describes Li & Fung as a flat business for a flat world and also argues that you have evolved into a network orchestrater. What does that mean and what implications does that have for your customers? Victor Fung: Maybe the way to explain this is to start off by describing the fact that the way manufacturing is make today -- versus, lets say, even as recently as 10 years ago -- has fundamentally changed. There has been a major(ip) transformation over the last 20 years, culminating in the recent period, because of the presence and the... If you want to get a full essay, order it on our website: Orderessay

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