Singapore has one of the most mod broadband infrastructures in the world and the fixed broadband domicile penetration rate was 78.5% at the end of 2008. Despite this, the contribute TV penetration evaluate are lower that 55%, and there is therefore significant potential for growth inside the support TV shitet. The high broadband penetration rates in this market means that IPTV has the potential to capture the stick out TV market with broadband infrastructure (Research and Markets, 2010), (Frost&Sullivan, 2009)
* NBN
Since 2005, Singapores IDA har been planning a 10 year superscript plan named Intelligent Nation 2015 (iN2015) to help Singapore exonerate the potential of infocomm. Part of the iN2015 is to build a Next contemporaries National Broadband Network (NBN) that is able to provide symmetrical bandwidth of 100 Mbps to users scalable to 1Gbps by 2015. OpenNet consortium, led by Axia NetMedia federation with SingTel, Singapore Press Holdings and SP Telecommunications as the other members is building the inactive infrastructure for this network.
The NBN rollout is expected to boost IPTV serve well proliferation in Singapore. It provide result in an ultra high speed fictional character network that can support highly interactive IPTV operate. soon there is one cable hooker and one IPTV operator in the market.
After roll out of the NBN, it is expected that nearly companies operating as RSPs will also offer IPTV services thus spurring competition in the pay TV market.
* Competitive landscape
Singapore currently only has two pay TV providers. Starhub offers cable TV service over its DOCSIS network. SingTel offers IPTV service over its broadband network.
With 89% market share, StarHub is the dominant pass TV provider in Singapore. However, SingTel is making steady overture with its Mio TV service and has breached the crucial 100 thousand mark in the year 2009.
In August 2010, StarHub and The Fullerton Bay Hotel Singapore announce the launch of...If you want to get a effective essay, order it on our website: Orderessay
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