Insurance

Bibliography Our acknowledgement and gratitude to the following authors Strategic brand management by Kapferer grocery storeing Management by Philip Kotler No money market by Jessie Paul Service Quality by Parasuraman sound marketing by Valarie A Zeithaml et al Technologys Impact on the Gaps Model of Service Quality by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler 1 Understanding the consumer Factors influencing consumer behavior (Source: Lawsons model) Psychological pauperization, perceptual experience, Learning, Beliefs, attitude Personal Age, Occupation, Economic situation, Lifestyle, personality Social refer groups, Family, Roles & Status Cultural Culture, Sub-Culture, Social disunite 3 Stimuli for consumer behavior (Source: Howard and Sheth) Stimuli received by the customer revelatory: Physical or real features of the product Symbolic: Metaphors / Images tie by the provider (Ads) Social: Images attached by the club 4 Maslows hierarchy of needs self-importance actualization Esteem Love / Belonging Safety Physiological 5 Consumer decision devising process INPUT External Influences fasts Marketing Efforts 1. Product 2. equipment casualty 3. Promotion 4. mark PROCESS Consumer Decision Making Psychological Field 1. Motivation 2. Perception 3.

Learning 4. Personality 5. Attitudes OUTPUT Post-Decision Behavior buy 1. Trial 2. bear purchase Need Recognition Pre-purchase inquisition Socio-cultural Environment valuation of Alternatives Experience Post Purchase Evaluation 6 Branding Brand Name, term, design, symbol, or any otherwise fe ature that identifies one sellers good or se! rvice as distinct from those of other sellers American Marketing Dictionary 8 Quotes If you always have the good fortune to create a great advertising campaign, you will soon see another(prenominal) authorization steal it. This is irritating, but dont let it worry you; zip has ever built a brand by...If you want to realize a full essay, order it on our website: OrderEssay.net

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